Music Video Introduction
1) The purpose of the music video is to sell the song and let you remember it and to let you remember it. It gives the listener a better understanding of the song of the song if the video has the right narrative. 2) "The advent of such technologies proved to be problematic for the music industry as audiences were less inclined to buy a physical copy of a song if they could listen to it online for free." 3) "In America, three major record companies, Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (along with content licensed by EMI), have also launched Vevo, a video hosting site specifically for music videos." 4) "As discussed, the purpose of a music video is to encourage viewers to purchase a copy of the song featured and other products associated with the artist. To this end, the video needs to add something to the experience of hearing the song. Though music video can be incr...