Childish Gambino Music Video

Music Video


1) The video of the music song This is America by Childish Gambino the key music conventions that are shown are the artist being included in the music video but also since this is a rap song and stereotypically things like violence, death, gun, and dancing are included.

2) The video is depicting gun violence as a bad thing which critics the use of guns in America and the normality but also when there is violence caused by a gun, the music continues which could show how there is a various amount of gun-related deaths but people have become desensitised to the violence caused by guns. The video could be talking or critiquing American culture by showing how even there is a problem going, people ignore it and would rather focus on other things.

3) The video could be referring to Gilroy at the beginning as it used vocals and music that seems Caribbean and African which is then contrasted when it changes to rap song which could link to Gilroy's theory as it shows the native country the person comes from and the place they live in.

The video could also be referring to Hall's theory by showing the artist as "the Native" because he does things like killing a man and shooting a choir which makes the audience associate them with primitive, cheating, savage, barbarian and a criminal. The video could also depict the artist as "the Clown/Entertainer" as he is shown to be dancing but also uses exaggerated facial expressions when doing so.

The video could be referring to Rose as when Childish Gambino uses dance moves that can be considered being part of black culture.

The video could be referring to Dyson as the music video includes black teenagers which could be referring to the idea of youth which was expressed by Dyson in the music video but also the video refers to and sheds light on politics, history and race.


4) " invocation of the racial caricature Jim Crow. Another suggested Glover was accusing black performers – even himself – of “coonery” "
“Childish Gambino’s dance moves distracted all of us from the craziness that was happening in the background of the video & that’s exactly the point he’s trying to make.”

"Glover distils the distorting way black men are seen by police with “tool”, meaning the gun. In the video, the camera pans up to black men filming the chaos on their phones."

5) "It's just music."


" The people on the girders with their mouths taped filming it on their phones.
The man on a horse that goes past like General Lee when they are rioting.
As a protest piece of visual art, it’s stunning."

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