The Decline In Print Media
Blog task 1: The impact of Google
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Because it is now more convenient to access soft and hard news through the use of google, they attracted a lot of customers that wanted to advertise on their search engine which led to media businesses siphoning billions in advertising revenue over the past decade or so.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Newspaper businesses had a decline of $40 billion, or about 60 percent of the ad revenue in 2000
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2005 - 20012 as this is was close to when the internet was introduced.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Personally, I don't think they are to blame to a certain extent as there could of been other factors on behalf of the newspaper businesses that caused people to lose their jobs. Although Google may be a reason to why people lost their jobs, it is not their fault as they could not of predicted this and it is just business. Yet, it could be seen that is their fault as they did attract a lot of businesses and customers to them.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." I wholeheartedly disagree with this comment as i believe that google has the right to give its content out for free. If they didn't do this, most people will not have purchased their content (depending on the price), which will mean that Google will not have achieved such a big accomplishment of being one of the best companies in the world.
"Google sold us a bill of goods". I do agree with this statement as i think that this is Google's job. Their aim is to serve us good content which is the same with a lot of other businesses. They shouldn't be worrying about their competitors. It all about survival.
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most-used platform for news nowadays by UK adults (79%), followed by the internet (64%), radio (44%) and newspapers (40%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers are the least popular source of information for adults in general where as TV and internet are the most popular. BBC One is the leading source of news in the UK where 62% of the adults use it. However, those aged 65+ read newspapers more but do not use the internet for their news.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 socio-economic group are more likely to use internet, radio and newspapers for news than C2DEs, but are just as likely to use TV.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
it has been slowly decreasing
6) What are the most-used newspaper titles?
National daily titles.
7) What newspaper are 65+ people more likely to read?
The daily mail
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The guardian
9) How does the i compare to the Daily Mail?
Daily mail sells 3 times much more than the i which makes it more popular.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26%
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily mail total is 31 (29 male:32 female) ABC1 (31) c2de (30) EMG (31) non-EMG (31)
12) What is the breakdown for the i audience?
Total 5. Male:Female (7:4) ABC1 (7) C2DE (4) EMG (4) Non-EMG (6)
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
Approximately 44% of adults use social media
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
That more people tend to use the internet and social media instead of print
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They could target a niche audience.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Because it is now more convenient to access soft and hard news through the use of google, they attracted a lot of customers that wanted to advertise on their search engine which led to media businesses siphoning billions in advertising revenue over the past decade or so.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Newspaper businesses had a decline of $40 billion, or about 60 percent of the ad revenue in 2000
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2005 - 20012 as this is was close to when the internet was introduced.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
Personally, I don't think they are to blame to a certain extent as there could of been other factors on behalf of the newspaper businesses that caused people to lose their jobs. Although Google may be a reason to why people lost their jobs, it is not their fault as they could not of predicted this and it is just business. Yet, it could be seen that is their fault as they did attract a lot of businesses and customers to them.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." I wholeheartedly disagree with this comment as i believe that google has the right to give its content out for free. If they didn't do this, most people will not have purchased their content (depending on the price), which will mean that Google will not have achieved such a big accomplishment of being one of the best companies in the world.
"Google sold us a bill of goods". I do agree with this statement as i think that this is Google's job. Their aim is to serve us good content which is the same with a lot of other businesses. They shouldn't be worrying about their competitors. It all about survival.
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most-used platform for news nowadays by UK adults (79%), followed by the internet (64%), radio (44%) and newspapers (40%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers are the least popular source of information for adults in general where as TV and internet are the most popular. BBC One is the leading source of news in the UK where 62% of the adults use it. However, those aged 65+ read newspapers more but do not use the internet for their news.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 socio-economic group are more likely to use internet, radio and newspapers for news than C2DEs, but are just as likely to use TV.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
it has been slowly decreasing
6) What are the most-used newspaper titles?
National daily titles.
7) What newspaper are 65+ people more likely to read?
The daily mail
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The guardian
9) How does the i compare to the Daily Mail?
Daily mail sells 3 times much more than the i which makes it more popular.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26%
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily mail total is 31 (29 male:32 female) ABC1 (31) c2de (30) EMG (31) non-EMG (31)
12) What is the breakdown for the i audience?
Total 5. Male:Female (7:4) ABC1 (7) C2DE (4) EMG (4) Non-EMG (6)
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
Approximately 44% of adults use social media
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
That more people tend to use the internet and social media instead of print
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They could target a niche audience.
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