A Field In England

1)On july 5th 2013, Ben Wheatley, an amateur film maker released an art house film called "A Field in England." This film was released on multiple platforms at once. This article also talks about the ways a distributors will make sure the films launch is successful. The article talks about the bufget it had and how the director managed to work around th amount of mney he ad allocated to this project, It also mention what challnege can become apparent when distributing a film in general. The article also talks about how this film managed to be successful, despite the risky distribution method, which could pave the way for the industry.

2)Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.  

Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.

Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.


3)This films distribution strategy was different to that of other films due to the fact that it was released on multiple platforms, instead of the tradition method of cinema, to DVD/VoD, then top be displayed on TV subscription channels, and eventually, it will be free to air on TV.

4)An advantage of releasing the film on all available platforms on the same day is that the distributor will have multiple platforms to generate revenue from, meaning that the film overall will gain more money

5)A disadvantage to this approach is that if there isn't a wide enough audience, then the film may flop as you can watch it anywhere for less, therefore, the release of the film will be a flop as it may not have made as much money being released on multiple platforms simultaneously, compared to a traditional distribution method.

6)This film would be aimed at a reformer, who is interested in art house cinema and accept the complexity of different idea. Which arguable most arthouse films try to chieve as they are more tailored to the niche, educated, middle class audience. It can also be argues that this kind of audience really take something away fromm these kinds of films, they see the deeper message.

7)I strongly disagree with the idea that all films will/should be distributed all at once, just like "A Field in England," due to how high risk it i, potentially blocking off on of your main souces of revenue when releasing a film, being your ticket sales at cinemas. I thinkt aht technology will play a part in the long term part of a films distribution as the film created would most likley be taken off of screens in cinemas and be aired on the screens in our pockets, i.e. our phones and various fdevices through streaming services such as Netflix or Amazon Prime. These platforms allow for a whole new audience to see and view the film.

8)Chicken was unable to utilize thi distribution startegy due to the fact that it was a micro-budget film, meaning that it was most likley more difficult to find these platforms that were willing to ti aur  a film with such themes that was considered an arthouse film, meaning it wouldn't appeal to a mainstream audience, unlike superhero films for example. 

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